Recognition
Acknowledgment of a life that mattered.
Family
The people who knew and loved them best.
Community
The impact they made on others.
Legacy
A physical reminder of the life they lived.
Honor their life. Honor their legacy. Honor their America.
The American Life Honor Story
The concept of the American Life Honor was thought of circa 2014 at the end of the naval career of Sailor Mark H. Robinson. Mark participated in many military funeral honors ceremonies and wondered why such an honor wasn’t afforded Americans who had not served in the military. He felt that just because an American didn’t serve in the military, didn’t mean they loved this country any less than those who served. He then followed his calling to create the ultimate and most appropriate life honor for non military Americans. He created a standardized but impactful keepsake and ceremony that allows a person to be honored for their efforts in preserving the nation’s freedoms and liberties. The American Life Honor was created to allow someone in a person’s life community to honor them for the positive impact.
A representation similar to the American flag diagonally displayed at approximately 45 degrees with the colors of purple, black, and white. The white stripes represent the liberties of the nation and the black stripes represent society's efforts in carrying out the principles of the constitution. The four stars shown represent the fundamental freedoms outlined in the 1941 State of the Union address to Congress.
The Four Freedoms
The ability to express one’s self
The ability to worship or not worship
The ability to provide for one’s self and family
The ability to live in a safe environment
The purple field, which holds the stars, represents the individual's efforts in preserving the freedoms and liberties of the United States of America. The opportunity for success afforded each American. Combined, they create an "honor" to the recipient based on the recipient’s impact on someone in his life community.
It's More Than A Gift,
It's an Honor.
The American Life Honor is a deeply meaningful tribute presented at the discretion of the funeral home or family—a way to say, “Your life mattered. You were loved. You will never be forgotten.”
CORE VALUE
To treat every customer as if they were the only customer.
PURPOSE
The American Life Honor is not military funeral honors. It is a separate tradition created specifically to recognize civilian Americans. It represents a different kind of service: The service of living an American life.
Vision Statement
To incrementally grow the American Life Honor brand through a combination of pull and push marketing initiatives that will lead to spreading the freedoms and liberties enjoyed through substantial charitable contributions.
Mission Statement
To allow individuals/organizations to honor individuals who have significantly impacted their life with a unique and memorable keepsake/ceremony in the form of the American Life Honor through mutually beneficial relationships within the funeral service industry.
An Opportunity
Give Them the Honor They Deserve.
When someone you love passes away, there are countless decisions to make. The Purple Line gives families another way to make the life celebration personal and meaningful. You don't have to wait for someone else to decide whether their life was important enough. You knew them. You know what they meant to your family. You know what they meant to your community. And you can choose to honor them.
The Difference
For Those Who Lived to Serve.
When someone you love passes away, there are countless decisions to make. The Purple Line gives families another way to make the life celebration personal and meaningful. You don't have to wait for someone else to decide whether their life was important enough. You knew them. You know what they meant to your family. You know what they meant to your community. And you can choose to honor them.
Honor those
The Ultimate Life Celebration Gift
There may be flowers. There may be photographs. There may be cards, programs, and memorial keepsakes. But few things communicate the meaning of being an American as powerfully as the American flag. The American Life Honor is designed to be the ultimate and most appropriate life celebration gift for a non-military American.
How we can assist:
FOR FUNERAL HOMES & CELEBRATION-OF-LIFE PROVIDERS
Bring a new American tradition to the families you serve. We offer families a new way to honor civilian Americans.
The American Life Honor provides funeral homes and life celebration professionals with a standardized civilian recognition concept that can be incorporated into existing services. It gives families an additional option for creating a meaningful and patriotic tribute without suggesting military service or military honors.
The American Life Honor can be incorporated into:
- PRIVATE FAMILY CEREMONIES
- COMMUNITY MEMORIALS
- VETERAN-ADJACENT CIVILIAN TRIBUTES
- SPECIAL RECOGNITION CEREMONIES
- TRADITIONAL CERMONIES
- MEMORIAL SERVICES
- CELEBRATIONS OF LIFE
- GRAVESIDE SERVICES
A meaningful keepsake honoring their loved one’s service and sacrifice.
A lasting symbol of honor, gratitude, and remembrance.
Represents the freedoms, values, and country they proudly served.
A treasured reminder of their service and the legacy they leave behind.